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WDVX.com Redesign LIVE!
Thursday March 06, 2008
The redesigned and updated website, powered by Mediapulse's iDeal Platform, provides expanded functions that include updates of events and news, an online store, site search, and slide shows of its daily live Blue Plate Special broadcast guests and other events. WDVX streams around the world on the web from the site, generating a broad-based and growing audience.
"The website really is bringing our audience together, because there is so much more for them to do there," said Kristina Shands, WDVX Development Director. "Our audience can look at event pictures, an updated calendar, and program guides. They can send in listener surveys to let us know how we are doing. They can contact DJs and staff. They can learn about the history of WDVX, they can purchase merchandise, and they can donate online.
"The site is a great benefit to the underwriters who support us because they have a strong presence there," Shands added.
The staff of the listener-supported community radio station, based in Knoxville, Tenn., had lengthy planning sessions to determine what was needed on the site.
"Mediapulse was so easy to work with. It was as if the people there almost read our minds. We showed them what we wanted, and then they went with it," Shands said. "The overall listener response has just been phenomenal."
Developing an ultra-sensory site that exudes a down-home music feel amid the high-tech functions was the goal of Mediapulse after meeting with staff at WDVX, and Shands said the station and audience couldn't be happier with the results.
"Finally, you have a website befitting the great music you provide," one listener e-mailed the station. "Wow, the new website is so impressive! I am completely blown away by it," wrote another.
The iDeal Platform gives WDVX the tools to easily change and manage content on the back end, and Shands said she found it "surprisingly easy" to use. The online software platform developed by Mediapulse provides a range of e-commerce solutions for businesses.
About WDVX
WDVX is a listener-supported, nonprofit, independent grassroots radio station
incorporated in 1991 to sustain the efforts of regional musicians, writers,
storytellers and other artists through broadcast activities. WDVX plays bluegrass, Americana, classic and alternative country, western swing, blues, old time and traditional mountain music, bluegrass gospel, Celtic and folk music.
About Mediapulse
Mediapulse was founded in 1995 and is Tennessee's oldest and most established Internet marketing company. Mediapulse's clients include Singer Sewing Company, Ty Pennington, Regal Entertainment Group, DENSO Manufacturing, and Tennessee Valley Authority. For more information, please call (800) 380-4514.